Asian Tourism: Growth and Change

Asian Tourism: Growth and Change is one of the outcomes of the Leeds Met 2006 European Conference on tourism in Asia . An impressive list of contributors brings much experience and many innovative approaches to its 31 chapters (14 written or co-authored by Asian researchers) based on conference papers, case studies and additional research. All have provided an understanding of the changes, influences and impacts taking place in Asian tourism. It will be welcomed by a wide audience in industry and academia. Asian Tourism: Growth and Change is presented in three parts, 1 The politics and policies of Asian Tourism. Rapid change, competition and diversification in the Asian tourism sector are presented, including chapters on Tourism Development and Propaganda in Contemporary Lhasa, Tibet and the Growth of Aviation in Asia and Challenges to Sustainability. 2 Market Demand and Supplier Response. Includes papers which give detailed insights into consumer behaviour of an increasingly diverse market such as backpackers, and those with strong interests in various forms of ecotourism such as Wetland Tourism in Hong Kong: from Birdwatcher to Mass Ecotourist. 3 Destinations, Industry and the Forces of Change. Many of the examples used illustrate the need for 'responsible destination management' and for this to reflect local issues. Topics such as Sex Workers and Tourism: A Case Study of Kovalam Beach, India and Health and Wellness Tourism in Asia reflect the impacts of two contrasting and often controversial dimensions of the industry. In the introduction Janet Cochrane states that the book 'sets out to illustrate the manifestations of tourism in Asia'. It does, and with the examples provided forms an invaluable and stimulating source of information for those studying tourism in Asia . It encourages the reader to look at tourism from the perspective of visitor and visited.