Codes of Ethics in Tourism: Practice, Theory, Synthesis
Fennell's and Malloy's book makes a significant effort to put codes of ethics into the mainstream Tourism arena. Authors apply calculative and meditative thinking in their analysis of the development of such codes. The book addresses many difficult questions in relation to the national and global codes of ethics for tourism while adding fresh and new thinking that reflects the tourism industry of today. Our Society's values are changing together with the consumer , who is starting to make decisions on the basis of the ethical credentials of an organisation. This text reviews what has been done to date in tourism, and looks at the ethics from other industries, such as business and medicine. Authors argue that, 'having a code does not make an organisation ethical, but living through the code does make it an ethical organisation'. Ethics need to be part of all the organisational activity and regularly exercised as opposed to just a mere public relations cliche. Certification schemes, such as Green Globe will become a minimum requirement in the future. Codes emerge as a result of pressure from the consumer and competitors, who are increasingly driving the new wave with their expectations that tourism products should be not only safe but of the highest standard. A wide range of concepts have been discussed, many of which are relevant to tourism subjects studied at University, concepts include : hedonism, socio - cultural impacts, globalisation, consumer behaviour, corporate social responsibility, and consumerism. This text will make a valuable addition to the reference section of many university libraries as well as for those working in the industry. One of the main conclusions drawn from this book is that there are simply too few readily available sources related to codes of ethics in tourism at this present time. An effort must be made to stimulate further discussions and research in this field.