Mr Sean Morgan - STR, Tourism Consumer Insights Team

Mr Sean Morgan - STR, Tourism Consumer Insights Team

Contact Address

93 George Street

Contact Details

Company: STR, Tourism Consumer Insights Team
Telephone: 0131 460 7100
Facebook: STR
Twitter: @STR_Data
LinkedIn: STR

Consultant Experience

The Tourism Consumer Insights team, formerly LJ Research, is a full-service tourism market research team of STR – the leading provider of data and analytics for the global hospitality industry.

Based in Edinburgh, Scotland and serving clients across the globe we undertake quantitative and qualitative market research.

We’re experienced project managers, questionnaire scripters, data analysts and report writers. Our market research provides actionable insights informed from diligent and creative analysis techniques and tools to inform your decision and strategy making.

The Tourism Consumer Insights team has been providing actionable market research insights since 1998. During this time, we’ve worked on many complex and innovative projects and have generated key insights and intelligence for the tourism & travel and hospitality industries. In addition, our research solutions have helped marketers and senior staff in other sectors make better operational and financial decisions.

This is what makes us a full service market research team that covers the whole spectrum of quant & qual, statistical analysis, segmentation, sample design, and – crucially – focuses on delivering smart recommendations and actionable insights.


  • Arts and Culture
  • Conferences and Meetings
  • Destinations
  • Economic Development Agencies
  • Entertainment
  • Events and Festivals
  • Exhibitions
  • Food Drink Restaurants and Catering
  • Gambling and Casinos
  • Government
  • Heritage including Historic Houses and Sites
  • Holiday Parks
  • Hotels
  • Leisure Parks and Commercial Attractions
  • Museums
  • Other Tourist Accommodation
  • Parks and Gardens
  • Retail and Shopping
  • Self-catering
  • Sport and Active Leisure
  • Transport
  • Water-based Leisure


  • Branding
  • Business Planning
  • Conference/Exhibition/Event organisation
  • Customer Relationship Management
  • E-business and On line Marketing
  • Feasibility Studies
  • Interpretation, Content and Information Services
  • IT Systems and Web Site Development
  • Market Research and Statistics
  • Marketing Operations
  • Marketing Strategy and Planning
  • Online Marketing
  • Organisational Structures and Strategies
  • Policy Formulation and Strategic Planning
  • Project Management
  • Promotions and Campaigns
  • Public Relations

Location Experience In

  • Eastern Europe
  • Oceania
  • UK
  • Western Europe

Willing To Work In

  • Africa
  • Asia
  • Eastern Europe
  • Latin America and the Caribbean
  • Middle East
  • North America
  • Oceania
  • UK
  • Western Europe