Mr Simon Dabell - Attraction Advisors

Mr Simon Dabell - Attraction Advisors

Contact Address

Garden Cottage, Kemming Road
Isle Of Wight
PO38 2QX

Contact Details

Company: Attraction Advisors
Telephone: 07760 614 959
Twitter: @wightsmuggler
LinkedIn: Visit Isle of wight Ltd

Consultant Experience

Simon has been a hands-on leisure attractions director with considerable experience in managing multi-disciplined teams over 30 years at two of the most successful visitor attractions in the south of England.

Blackgang Chine and Robin Hill are key destination attractions on the Isle of Wight. Simon’s forebears opened Blackgang Chine in 1843 and this park’s development is now recognised as influencing many of the tourist attractions we see operating around the country today.

Simon has spent the past 16 years as Managing Director of the business operating both attractions and supported by a strong specialist team, he has been responsible for a wide range of new capital projects as well as catering, retail and marketing initiatives.

In 2012, Simon sold his shares in the family business and started his consultancy, Attraction Advisors, with an associate, Tim Belgrove (ex Land's End/Needles/Snowdon Mountain Railway) and together they bring a wealth of hands-on experience to established and new tourism businesses across the UK.

In addition, Simon helped to set up the Isle of Wight's DMO, Visit Isle of Wight, and now chairs that partnership organisation.


  • Arts and Culture
  • Conferences and Meetings
  • Destinations
  • Entertainment
  • Events and Festivals
  • Food Drink Restaurants and Catering
  • Leisure Parks and Commercial Attractions
  • Museums
  • Parks and Gardens
  • Retail and Shopping


  • Branding
  • Business Planning
  • Customer Relationship Management
  • Feasibility Studies
  • Human Resources
  • Interpretation, Content and Information Services
  • Investment Strategy
  • Marketing Operations
  • Marketing Strategy and Planning
  • Online Marketing
  • Project Management
  • Promotions and Campaigns
  • Public Relations
  • Sustainable Tourism Development and Management

Location Experience In

  • UK

Willing To Work In

  • North America
  • UK
  • Western Europe