Dr Peter Robinson - Leeds Beckett University

Membership Level: Member MTS

Dr Peter Robinson - Leeds Beckett University

Contact Address

Macaulay Hall
Headingley Campus
West Yorkshire

Contact Details

Company: Leeds Beckett University
Telephone: 07944 284 042
Email: peter.robinson@leedsbeckett.ac.uk
Website: www.leedsbeckett.ac.uk
Facebook: https://www.facebook.com/peter.robinson.71697092
Twitter: @peterdrobinson
LinkedIn: https://www.linkedin.com/in/dr-peter-robinson-164707b/

Consultant Experience

Peter is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. He is a member of The Tourism Society and the Tourism Society Consultants Network, a Director and Fellow of the Institute for Travel and Tourism (ITT), a Fellow of The Tourism Management Institute and a Principal Fellow of the Higher Education Academy. Peter has been a Trustee of the Museum of Carpet (Vice-Chair and Chair of the Operations Group) and is currently Trustee and Chair of the Elvaston Castle and Gardens Trust. He is a business mentor for Business in the Community, The New Enterprise Allowance and Virgin Startup. Peter is also a National Council Member for TMI and the Regional Representative for Yorkshire and the Humber.

Peter has a background in the public, private and voluntary sectors, and worked for The National Trust, West Oxfordshire District Council, University of Derby and Visit Peak District & Derbyshire before developing an IT Recycling business (Peak District ICT), a UK Inbound Tour Operator (The Britain Experts) and consultancy firm Robinson Moore and Associates. Between 2007 and 2017 Peter worked for University of Wolverhampton first as a Senior Lecturer in Leisure Industries, then as Head of Leisure and The Arena Theatre, and finally as Head of Marketing, Innovation, Leisure and Enterprise. Peter also owns a Raring2go! Franchise.

Since the late 1990s, Peter has managed over 100 events and worked with over 600 businesses and has recently worked on projects with The British Motor Museum, First Rate Exchange Services, TUI, The Holker Group, Couture Leisure, Utopia Clubs, Burlington Slate and Great British Vacations.

Peter has been an external adviser for a number of public and private sector education institutions, has advised on QCF frameworks and has worked with a number of exam boards and professional bodies. He has an international publishing profile and has spoken at a number of international conferences. Peter has also taken part in television and newspaper interviews.

Academic Qualifications
• PhD Exploring the Prosumption of Tourist Experiences
• PG Cert in Teaching & Learning in Higher Education (2008) Distinction
• MA Tourism (2006) Merit
• BA (Hons) Tourism (2000) 2.1
• HND Travel and Tourism Management (1999) Distinction

Professional Memberships
• F.Inst.TT – Fellow of The Institute for Travel and Tourism (ITT)
• FTMI – Member of the Tourism Management Institute
• MTS – Member of the Tourism Society
• PFHEA – Principal Fellow of the Higher Education Academy

Peter enjoys spending time with his two sons and his fiancée, visiting unusual tourist sites. He has a passion for the countryside and enjoys outdoor activities including walking, cycling and visiting unusual tourist attractions. Peter enjoys learning new driving skills, both on and off-road, and has rebuilt and restored a number of vehicles. Peter takes an active role in organising a number of fundraising events for local charities, including a major annual Art Show to raise funds for his older son’s previous school.


  • Arts and Culture
  • Destinations
  • Eco Tourism
  • Events and Festivals
  • Heritage including Historic Houses and Sites
  • Holiday Parks
  • Hotels
  • Leisure Parks and Commercial Attractions
  • Museums
  • Other Tourist Accommodation
  • Parks and Gardens
  • Retail and Shopping
  • Rural and Agro Tourism
  • Self-catering


  • Business Planning
  • Conference/Exhibition/Event organisation
  • Customer Relationship Management
  • E-business and On line Marketing
  • Feasibility Studies
  • Funding and Sponsorship
  • Interpretation, Content and Information Services
  • Market Research and Statistics
  • Marketing Operations
  • Marketing Strategy and Planning
  • Policy Formulation and Strategic Planning
  • Print Design
  • Project Management
  • Promotions and Campaigns
  • Quality Assurance and Service Standards
  • Sustainable Tourism Development and Management
  • Town Planning
  • Training and Skills Development

Location Experience In

  • UK

Willing To Work In

  • UK