The Tourism Symposium 2014

Monday June 02, 2014
Tuesday June 03, 2014

         The Tourism Symposium at the International Festival for Business        
Liverpool, 2nd-3rd June 2014

“The role of tourism and culture in creating economic success”

With keynote address from John Kampfner, Director of the Creative Industries Federation

Bookings now open - £115 for members/ £125 for non-members
Students (members and non-members) £35
for the day of the Symposium only


This year's Symposium will take place in Liverpool on Monday 2nd and Tuesday 3rd June coinciding with the International Festival for Business. The subject will be ‘The role of tourism and culture in creating economic success’ with expert speakers from the tourism, arts and cultural sectors covering a range of subjects indicated below. The first event of its kind, the Symposium will put these sectors right at the heart of the conversation about the generation of business, growth, employment and professional development.

The Symposium is being organised by the Tourism Society with support and input from patrons DCMS, VisitBritain, Arts Council England, VisitEngland, UKInbound, and Liverpool Vision. The first day of the Symposium will consist of educational study tours and an informal networking reception and a supper hosted by Tate Liverpool. This will be followed by a day-long conference on 3 June with panel and delegate discussion sessions, and networking opportunities.

Outline programme and speakers (subject to confirmation)

Monday 2nd June

  • 1.00     Registration for all delegates opens at Jury's Inn Hotel - the address is 31 Keel Wharf, Liverpool, Merseyside L3 4FN.
  • 1.45     Study Tour 1: cruise on Mersey Ferry - delegates arrive at ferry terminal
  • 2.00     Ferry departs for 50 minute cruise
  • 2.50     Ferry returns, delegates escorted to The Beatles Story for Study Tour 2
  • 4.00     Tour ends. Talk by Martin King, Director, The Beatles Story covering the evolution of the Mersey ferry from commuter transport to a tourism proposition, along with other aspects of the development of Liverpool from a tourism point of view.
  • 4.30     Talk ends, delegates free to leave or look around Beatles Story some more at leisure.
  • 7.00      Drinks welcome and supper, Tate Liverpool.  An opportunity to see the Tate’s stunning permanent collection and hear from the people behind two diverse success stories. (Dress - smart/casual).
  • 9.00      Transfers by the Magical Mystery Bus to The Cavern Club until late, for those who wish.

Tuesday 3rd June

  • 8.30       Registration opens at the Merseyside Maritime Museum - tea and coffee served
  • 10.00     Come Together: Symposium opens – welcome by Sandra Matthews-Marsh, Chairman The Tourism Society
  • 10.05     Here, there and everywhere: Keynote addressJohn Kampfner, Director of the Creative Industries Federation
  • 10.30     Mr Blue Sky: following circulation to Delegates of the Tourism Society's Think Tank Briefing Note commissioned for the Symposium, Ken Robinson CBE FTS will present key aspects; followed by panel discussion of fresh ideas and blue sky thinking for the future. Claire McColgan MBE, Director of Culture, Liverpool City Council, Jon Pywell, Assistant Head of Service City Culture and City of Culture 2017 Lead, Dr Beatriz Garcia, Head of Research, Institute of Cultural Capital, University of Liverpool, Deirdre Wells OBE MTS, CEO UK Inbound
  • 11.30      Break
  • 11.45     Nowhere Man: Making the most of culture and tourism: Learning from the best – three leading ladies at the top of their game in culture and the arts give their take on the new drivers of quality, followed by a panel discussion. Andrea Nixon, Executive Director, Tate Liverpool, Juliana Delaney, CEO, Continuum, Alison Cryer, Director, Representation Plus, Jane Richardson, Deputy Director Partnerships & Policy Visit Wales
  • 12.45    Lunch
  • 1.50       Dedicated follower of fashion: John Kampfner in conversation with Clara Mercer, Head of Marketing, British Fashion Council and Hilary Riva OBE, creator of London Fashion Week one of the biggest event drivers for business tourism in the capital
  • 2.20       The show must go on: The Big event. Michael Eakin, Chief Executive of Royal Liverpool Philharmonic, chairs a panel bringing together Capitals of culture, festivals and local events. Dr James Kennell, University of Greenwich, Alastair Upton, Chief Executive, Creative Foundation, Joss Croft, Marketing Director, VisitBritain, and Joe McTigue, Leeds City Council.
  • 3.15       Break
  • 3.45       Money, money, money: Innovation, Challenges and Change. Inspiration shots from key industry players. Geoffrey Brown, Director at EUCLID and Pam Wilsher, Head of Visitor Economy, Liverpool City Region Local Enterprise Partnership. Chaired by James Berresford, CEO, VisitEngland.
  • 4.30       The long and winding road: Conclusions, wrap up and a surprise ending.

As background to the Symposium, Delegates will have the Tourism Society Think Tank's Briefing Note which reviews aspects of Cultural Tourism.

More details about speakers and Symposium sessions will be announced here soon and also through our social media channels.

Tourism Symposium flyer available here

Download the flyer and use it to promote the event to your colleagues and networks.


Ticket Prices
**Tourism Society members and their guests £115 / Non-members £125**
Prices shown cover any combination of the Study Tour, Supper and Symposium (ie if you come to the Supper and Symposium, or just the Symposium, for example, you still just pay the appropriate price from those shown above). Travel and accommodation are not included.

Student rate (members and non-members £35) for the day of the Symposium only

The HQ hotel for the Symposium will be the Jurys Inn on Keel Wharf, a short walk from the Merseyside Maritime Museum. An allocation of rooms is being held here costing just £85 per room per night Bed and Breakfast. You can book your room here through this portal which also lists other hotels in the area.
The link will bring up two options:
Credit card payment - enter your card details and then pay for your room(s) on arrival.
Payment in advance - full settlement of pro-forma invoice in advance of your booking.
Prices are the same for each method of payment.

Trains to Liverpool
Virgin Trains are offering 20% discount off Advance fares for travel to Liverpool on Virgin Trains. The offer is available from London, but also if you connect via Crewe, you can travel on a Virgin Train from Edinburgh, Glasgow, Carlisle, Preston, Birmingham and even Manchester.
Southeastern are also offering a 25% discount on rail fares to all those travelling to Liverpool. This offer is available on any service on the Southeastern network.
If you are interested in taking advantage of either of these offers, please email Blanche Fitzgerald and she will send you the link to book your tickets.

Join the conversation on Twitter: @tourismsociety #TSSymposium

Symposium Patrons


Symposium Partners


For more information about Symposium Partners click here.

Venue Information

Merseyside Maritime Museum
Albert Dock


L3 4AQ

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