Tourism Symposium 2016

Monday June 06, 2016
Tuesday June 07, 2016

Tourism Symposium 2016
Monday 6th and Tuesday 7th June

What are the new drivers for tourism today?

Main Sponsor

Over the last two years the Tourism Symposium has established itself as the foremost UK-based cross-sectoral event for tourism professionals and also those involved in related sectors. This year's theme of ‘The Business of Tourism: What are the new drivers for tourism today?’ will be explored by a fantastic line-up of senior speakers from different sectors including culture, transport, national tourism agencies, consultancy, charities and corporates through presentations, panel discussions and interviews. Looking at amongst other things business tourism, festivals, the influence of film and television on visitor distribution, and international angles from Namibia and Saudi Arabia, the speakers will discuss how visitors decide on their choices for holiday, business and leisure travel, and how these can be influenced.

During the day we will also hear four views on ‘missed opportunities’: are tourism businesses making the most of cultural, wellbeing, learning and volunteering opportunities? and the overall context for the day will be set with a presentation on future insights into how customers make their destination choices.

Plus – time to explore Birmingham’s culture and heritage, old and new, on three walking tours. This will be a great opportunity to discover the ‘new look’ Birmingham, the UK’s Second City. 37 million visitors in 2014 can’t be wrong – if you haven’t been for a while come and take another look.

Venue: McIntyre House, University College Birmingham (details and location)

Outline programme (subject to confirmation)
Monday 6th June
12.30pm – registration at Baskerville House
1.00pm – 4.00pm: Walking tours to explore the city centre

There are three study tours taking place on the afternoon of Monday 6th June, covering the topics below. You can read more details on this pdf. When you book your Symposium tickets each Study Tour is also listed as a ticket option, so please book your tour at the same time as your main event ticket. The tours are included in the price of the Symposium ticket.
1) Embracing heritage and social media - canals, the Ikon Gallery and Coffin Works
2) Building on a cultural cornucopia - Birmingham Museum and Art Gallery, Staffordshire Hoard and Library of Birmingham
3) Film tourism locations in the city - The Game, Hustle, Line of Duty
All three are walking tours and will coincide at the end back at Baskerville House. This is very close to Birmingham's stunning new library, opened in 2013 by Malala Yousafzai, which you can visit afterwards (you can read more about the library here).

6.30pm - 8.30pm: networking reception at Aluna in The Mailbox with a complimentary welcome drink and canapes. Guests are welcome to stay after 8.30pm - we will have an area of the bar reserved.

Tuesday 7th June

08.30 - 09.00 Registration and coffee
9.05    Welcome - Hayley Beer-Gamage FTS (Chairman, Tourism Society)
9.15    Keynote address - Andrew Lovett, CEO Black Country Living Museum
09.40  Decisions, decisions Future insights into how customers make their destination choices: Demand side, supply side, incentives and the 'holy grail' - Ken Robinson CBE FTS
10.10  Future opportunities 1: How has the concept of cultural tourism changed and developed, both from the supply side and the demand side? - David Massingham (DanceXchange, and International Dance Festival Birmingham)
10.25  Festivals of Britain: Do festivals enhance their locations, and how widely is their benefit felt? - Martin Green (Hull City of Culture 2017), Julia Amour (Festivals Edinburgh), Alison Clark (Arts Council England), Anita Bhalla (Creative City Partnership)
11.20  Coffee and networking
11.50  Future opportunities 2: Learning holidays - is it all baking, brewing and biking? - David Stephens MTS (Visit Wales)
12.05  Scene on screen: How screen tourism is and can be used to generate new itineraries, attract and disperse visitors - Caroline Norbury MBE (Creative England)
12.35  Interview: The Gamification of York - ‘Enhancing the Tourist Experience through Gameplay’ - Dinah Lammiman (Fosse Games) and John Gallery FTS (Great Potential)
12.50  Lunch, networking
13.50  Future opportunities 3: Voluntourism has acquired mixed reviews overseas but what about at home? Edd Moss, Volunteering Manager, Canal and River Trust
14.05  Meetings, meetings meetings: How much can a destination influence business travellers' decisions about where to hold meetings, conferences, MICE activity etc?  What makes a successful business travel destination? - Jo Lloyd (Birmingham Airport), Neil Snowball (Warwickshire County Cricket Club), Claudia Unger (business travel author), and Chris Foy (VisitBritain)
14.45  Changing markets and motivations - finding the right horses for the right courses: Using case studies from the UK, Namibia and Saudi Arabia, TCN members and a client illustrate how the experienced consultant can help shape the right response to changing market conditions. With Roger Goodacre FTS (chairman, Tourism Consultants Network) in the chair, Roger Carter FTS (TEAM Tourism Consulting), Tim Manson (Marketing Birmingham), and Tom Buncle FTS (Yellow Railroad)
15.35  Future opportunities 4: What are the holiday and visitor opportunities in wellness-based itineraries? – Anni Hood (Anni Hood Wellness Business Consultancy)
15.45  Close
15.55  Symposium ends                                  

If you have booked and want to tell your colleagues about the event you can use this flyer to promote.

Tickets on sale now - click here to book

Tourism Society members £149.00  ~  Students (Tuesday 7th June only) £55.00  ~  Non-members £169.00

NB - the Tourism Society is not VAT-registered so there is no VAT to add to these prices.
Ticket price includes: study tour on June 6th, a complimentary welcome drink and canapes at Aluna, and all-day conference with lunch and tea-breaks on June 7th.
Not included: lunch, dinner and refreshments other than the welcome drink and canapes on June 6th; transport and accommodation.


If you wish to make a new reservation or amend an existing reservation, please contact the Birmingham Convention Bureau (BCB) by email at or telephone on 0844 888 3052.


What are the important tourism drivers for you? Share your views on #TSymp16


Supporting partners      



For information on all our Symposium Partners, please click here.

If you would like to sponsor this important event, please click here for the information pack or email for more details.



                                                                                                           Birmingham library

Venue Information

McIntyre House
University College Birmingham
Holland Street

B3 1QH

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