Media Masterclass 2017

Monday October 02, 2017

Media Masterclass 2017

Monday 2nd October 2017
Trinity House, Tower Hill, London EC3N 4DH

6.30pm - 9.00pm

 @tourismsociety  #TSoc

Trinity House exterior and Court Room (photos:


The world of digital and a new relationship between PRs, Bloggers and Content creators:

How do travel and tourism brands make this work for them?

The digital age moves fast and furiously and those willing to learn and adapt will win. The lines between the roles of PRs, Bloggers and content creators are blurring. How do skill-sets come together to help travel and tourism companies stand out and reach a wider audience?

This event is brought together by The Tourism Society and TravMedia and we aim to find out:

  • How to build the most productive relationship with journalists across all media platforms and hear how the media landscape is changing.
  • Learn how to make an impact – with Instagram and Twitter (our special guest will join us to give you 2 hacks on how best to use their platform).
  • How can PRs, Bloggers, and content creators work together creatively?
  • Are PRs needing to become marketers to sell good stories?
  • What is the role of storytelling to make brands more compelling?

Organised in assocation with TravMedia 


Venue sponsor Trinity House

Our Partner Pinterest 

Our Partner International Hospitality Media



Chair: Henry Hemming, Managing Director, TravMedia

  • Laura Jackson, Commissioning Editor Woman's Own
  • Hugh Morris, Travel News Editor, The Telegraph
  • Will Hide, Travel writer for the Times, FT and other National Travel Magazines
  • Mrs. O Around the World - Ana Silva O’Reilly – Digital Influencer, Twitter 28.9k – Instagram 18.9k
  • Jo Fletcher-Cross, Editor ABTA Magazine and contributing editor National Geographic Traveller (UK)


Date: Monday 02nd October 2017

Location: Trinity House, London EC3N 4DH

Time: 6.30pm - 9.00pm


6.00pm Doors open - Registration
6.30pm Event starts - Discussion and Q&A
8.00pm Networking with refreshments
9.00pm - Close


Tourism Society Non-members £55 (2nd and 3rd colleague from the same company £45)
Tourism Society members £35.00
Tourism Society students £20.00

No VAT to add

*Please note: No VAT will be added to your ticket price. Please note that all payments made via a credit card will be subject to a 1-2% credit card merchant fee on booking – payments can be made via credit card or bacs, please contact to make a bacs payment.


Who should attend:

*PRs, Content Creators, Marketers and Social Media Executives

Experience providers in the following sectors:

Destination Marketing Organisations

Destination Management Organisations

Attraction Providers


Airline Operators

Cruise Operators

Retail & Leisure Outlets

Online Travel

Rail, Coach & Bus Operators

Tour Operators



Sophia White, Events Executive on 0203 696 8330 or e-mail

Venue Information

Trinity House
Tower Hill



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