The Tourism Society - People in all the right places

London has long been established as the international gateway to the UK, with over half of all overseas visitors arriving via one of London’s airports. The success of London in the global tourism marketplace therefore has a major impact on the performance of the UK tourism economy. Maximizing and capitalizing on London’s role as a gateway to the rest of the UK by overseas visitors is mentioned as a key objective in both the LDA’s 2006-2016 ‘Tourism Vision’ and the 2006-2009 ‘Tourism Action Plan’.