The Tourism Society - People in all the right places

Day two at Best of Britian and Ireland, The Tourism Society will once again start the day on the main stage with a masterclass on social media.

From Twitter to TripAdvisor, Facebook to Friendster - what does social media really mean for UK destinations and can they be a measurable part of a strategic marketing campaign? A look at how social media can be used to build brand, influence conversations and sell holidays.