The Tourism Society - People in all the right places

'The Changing Landscape of Destination Promotion:
the Destination Edinburgh Marketing Alliance (DEMA) Ltd approach'

Why DEMA? Why now? What is it and what are its objectives?
The seminar will look into the whole question of DMO’s. What are the
Destination Promotion trends and influences and different models and
approaches being adopted around the world and what are the
influencing factors leading to the different approaches?

Wednesday 28 October 2009
17.30 for 18.00 finished by 20.00
Apex Waterloo Place Hotel, Waterloo Place, Edinburgh
 

Speakers:

Rory MacLellan MTS - Chairperson

Dr Constantia (Dina) Anastasiadou MTS - DMO trends & different international approaches & models
Tourism, School of Marketing,
Tourism & Languages, Business School Edinburgh
Napier
University

Kenneth Wardrop BA(Hons), MBA, MTS - Overview of DEMA
Head of Destination Edinburgh
Marketing Alliance (DEMA) Ltd

Questions & Discussion
Followed by networking over coffee

TICKETS:
TS/TMI members £15
Students/unwaged £10
Non-members £25

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