
Since the launch of Penderyn Single Malt Whisky on St Davids Day 2004, Penderyn is now a global brand and has positioned itself as one of the world’s best single-malt whiskies. Join the Tourism Society Wales Network at the new Penderyn Visitor Centre for a tour of the distillery, some whisky tasting, and an insight into this Welsh branding success story.
PROGRAMME
4.00 pm Arrivals
4.30 pm Distillery tour & whisky tasting
5.00 pm Presentations on the importance of branding from:
Stephen Davies, Managing Director, The Welsh Whisky Company
Glenn Tutssell, Executive Creative Director, the Brand Union
General discussion
Summing up by John Walsh-Heron FTS (Chair, Tourism Society Wales Network)
6.30 pm Buffet & Networking
7.00 pm Departures