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The Importance of Branding (during an recession)

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Start: Wednesday March 25, 2009 4:00 pm
End: Wednesday March 25, 2009 7:00 pm

            
Since the launch of Penderyn Single Malt Whisky on St Davids Day 2004, Penderyn is now  a global brand and has positioned itself as one of the world’s best single-malt whiskies.  Join the Tourism Society Wales Network at the new Penderyn Visitor Centre for a tour of the distillery, some whisky tasting, and an insight into this Welsh branding success story.

PROGRAMME
4.00 pm    Arrivals
4.30 pm    Distillery tour & whisky tasting
5.00 pm    Presentations on the importance of branding from:
Stephen Davies, Managing Director, The Welsh Whisky Company
Glenn Tutssell, Executive Creative Director, the Brand Union
General discussion
Summing up by John Walsh-Heron FTS (Chair, Tourism Society Wales Network)
6.30 pm    Buffet & Networking
7.00 pm    Departures

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Venue
Name: 
Penderyn Distillery, Wales
Address: 
Penderyn Wales
Postcode: 
CF44 0SX
Contact: 
Tourism Society Trinity Court 34 West Street Sutton Surrey SM1 1SH Email: flo@tourismsociety.org Fax: 0208 6614637
Members price: Free
Ticket quantities remaining: 23