The Tourism Society - People in all the right places

THE PARADOX OF TOURISM
Sustainable Tourism in Cumbria

It has long been recognised that tourism requires environmental resources as a core ingredient and vital backdrop for the production and consumption of the tourist experience. However, like most industries, the tourism sector puts stress on the natural environment through infrastructure developments, resource consumption and waste generation.

This resource paradox has epitomised the relationship between tourism and the natural environment for many decades. It has been thrown into sharp relief by popular concern about climate change and the widespread reporting of severe weather effects, environmental pollution and loss of visual amenity – developments which all affect the tourist ‘product’ of an area.

Nowhere is this paradox more widely appreciated than Cumbria, where sustainability is at the core of the Tourism Strategy "Making the Dream a Reality" and where tourism is a crucially important industry, providing at least 22,000 jobs (FTEs) and over £1.1bn of expenditure annually.

This conference, organised under the auspices of UCLan’s Applied Policy Science Unit, highlights how the tourism sector in Cumbria is successfully addressing the paradox of tourism, in particular how its environmental impact and resource use are being managed and transport issues addressed.

Focusing especially upon Cumbria, speakers from Government, marketing, facility management and local University departments explore how the issue of sustainable development and tourism are being addressed at a number of levels of analysis, from regional strategy to facility management.

To book tickets please fill in the booking form here!


 

Programme:

09:45 - 10:15 Registration and refreshments
10:15 - 10:35 Professor Victor Middleton OBE FTS,
Conference Chairman,
"Background and introduction to theme"
10:35 - 10:45 Lord Thurso MP FTS
“Address by the President of the Tourism Society”
10:45 - 11:05 Rick Wylie, MTS
Academic Lead, UCLan’s Westlakes campus,
“Leisure travel, nature and sustainability”

11:05 - 11:25 Coffee Break and Networking

11:25 - 11:45 Ian Stephens, FTS
Chief Executive of Cumbria Tourism
“How Cumbrian partners are developing sustainable tourism
through the Adventure Capital brand”
11:45 - 12:05 Sue Savege,
Director of the Tourism and Conservation Partnership
“Balancing the equation”

12:05 - 12:20 Plenary discussion

12:20 - 13:00 Lunch and Networking

13:00 - 13:20 Katie Read,
Tourism Partnership Director for West Cumbria Tourism
“Tourism naturally in West Cumbria”
13:20 - 13:40 Nick Brooks-Sykes MTS
Director of Tourism, North West Development Agency
“The approach to sustainable tourism in England’s North West”
13:40 - 14:00 Nick Lancaster
Director of Resort Operations, The Langdale Estate
“Where sustainability meets reality”

14:00 - 14:20 Coffee and Networking

14:20 - 14:40 Jo Guiver
Researcher, Institute of Transport and Tourism, UCLan
“Discretionary travel: opportunities and obstacles”
14:40 - 15:00 Roger Platt, MTS
President, Tourism Marketing Institute
Tourism Lead, Thameside Metropolitan Borough Council
“Sustainable tourism: the reality for destination managers”

15:00 - 15:20 Plenary discussion
15:20 - 15:30 Close

Tickets
£27.50

To book tickets please fill in the booking form here!