Day two at Best of Britian and Ireland, The Tourism Society will once again start the day on the main stage with a masterclass on social media.

From Twitter to TripAdvisor, Facebook to Friendster - what does social media really mean for UK destinations and can they be a measurable part of a strategic marketing campaign? A look at how social media can be used to build brand, influence conversations and sell holidays.
Main Stage
11:00 - 12:00
Session Chairman:
Tim Addison FTS, Working Garden Ltd
The Panellists:
Craig Hanna, Training Director, eConsultancy
Andrew Seal, Director, Qube Media.
Jose Adams, Director of Digital, Visit London
The Social Media event is free of charge but you need to register for B0BI here.