The Tourism Society - People in all the right places

TOURISM & NEW MEDIA
Thursday 24th September, Bournemouth University, Poole

The first in a series of events at academic institutions across the country with the Tourism Society & the Travel and Tourism Diploma.

User-generated content and 'web 2.0' are old news, operating virtually is the new trend. This event will look at how the tourism industry can harness 'virtual media', the latest technology to help market and promote tourism businesses, find new customers and improve branding.

PROGRAMME:
1700-1730:          Arrival and registration
1730-1740:          Chairman's welcome and introductions: Professor Dimitrios Buhalis, Deputy Director, International Centre for Tourism and Hospitality Research (ICTHR),  Bournemouth University
1740-1900:          Presentations:
Matt Jerwood, formally WAYN.com, Lastminute.com
Andrew Pozniak MTS, Industry Leader - Travel, Google
Philip Alford MTS, Senior Lecturer, Bournemouth University
James Poulter & Rosie Robbins, Digital Strategists, Ogilvy PR
Dawn Sims, ITC Project Manager, Carter Communication
1900-1945:          Open Forum
1945-2030:          Networking with Refreshments

TICKETS
Student/Retired: £25*
Member of the Tourism Society: £30
Non-member: £50

*Please note that Bournemouth University students are welcome to attend this event for free on a non-catering ticket. For students wishing to take part in the networking part of the event with catering the £25 ticket will apply.

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