The Tourism Society - People in all the right places

Often during a recession, marketing and advertising activity get cut from the company budget which ultimately does more harm than good. Marketing and advertising is an investment in the future growth and survival of a company and not undertaking this activity can mean that potential customers go to your competitors to the detriment of your business growth.

The Tourism Society is holding its first Marketing Masterclass with two marketing experts who will sharpen your marketing skills including media planning, marketing budgeting, the ‘digital explosion’, goal setting and recognising barriers to success. This intensive masterclass is an absolute must-attend event, members and non-members of the Tourism Society are invited and there is a concession available to those who are not currently in employment.

PROGRAMME

15.00-15.30:    Arrival registration with tea & coffee

15.30-17.00:    1st training session with Simon Thorp

This session will cover:
•    Challenges and opportunities for travel companies during recession – is there a recession proof strategy?
•    The importance of SMEs to the UK economy, and the marketing/media issues they face
•    Return on investment v traditional budgeting – and the positive impact on the marketing budget
•    Making sense of the digital explosion
•    Case studies – effective direct response marketing on TV, outdoor, radio and online

Simon has over 20 years' diverse, award winning experience in senior sales, marketing and service roles across a variety of sectors, including travel and leisure, media, business services and international charities. Much of this has been gained at board level.  This practical experience gives him a unique ability to understand, and address, the sales and marketing issues you might now be facing.

17.00-17.15:     Tea break

17.15-18.45:    2nd training session with Karen Skehel

•    How do you know which Sales & Marketing activities to focus on?
•    Which activities are most likely to be effective for you?
•    What contributes to your activities being successful?
•    What stops you being as successful as you would like?

This interactive session will cover the value of goals, creating inspiring sales and marketing goals, identifying your most successful marketing activities and the reasons that certain activities are successful and not successful and what sales and marketing activities you do and don't enjoy.

Karen is a holistic executive coach who brings over 25 years of business and personal development experience to coaching. Her background spans advertising sales and marketing; commercial radio and sales promotion; and counselling and group facilitation. She founded and ran her own successful marketing agency and has led personal development workshops in relationships, coaching and in "emotional intelligence".

18.45-19.00:    Q&A

TICKETS
Student/Retired/Redundancy concession: £25
Members of the Tourism Society: £30
Non-members: £50