Getting the visitor experience right is vital in the pursuit of repeat visits. This event will look at the importance of improving the visitor experience in visitor attractions, how to achieve the right 'welcome', generating useful customer feedback and how to improve customer service in the tourism industry.

PROGRAMME:
1700-1730: Arrival and registration
1730-1740: Chairman's welcome and introductions
1740-1900: Speaker presentations including Paul Williams MTS, Principal Lecturer, Staffordshire University
Presentations from:
Helen Palmer MTS, Marketing Consultant, Palmer Squared
Katie Foster, Chair, Heritage Lottery Fund West Midlands Committee
Phil Hackett MTS, Chief Executive, Shakespeare Country
Mark Kerrigan, Head of Development, Alton Towers Resort
1900-1945: Open Forum
1945-2030: Networking with Refreshments