TOURISM MARKETING DYNAMICS Creating and engaging with innovation Wednesday 7 th May 2008, Bournemouth University
PROGRAMME
Click here for notes from the event
13:00-13:45 Welcome / Registration 14:00-14:10 Nigel Hemmington (BU) Welcome by the Dean to the School of Services Management and Bournemouth University
14:10-15:45 Tourism Marketing Innovations and Developments CHAIR: Nigel Hemmnington (BU) Mike Morgan (BU): Innovative development in Tourism Marketing and future trends Alex Paraskevas (Oxford Brookes): Crisis management and tourism marketing Luiz Moutinho ( University of Glasgow ): future trends in consumer behaviour in tourism Adrian Lawes (ConsumerData): Turning statistics into knowledge and power Discussion
15:45-16:00 Networking and Coffee
16:00-17:15 Destination Marketing: Looking into the future CHAIR: Dimitrios Buhalis (BU) John Weaver/Mark Smith (Bournemouth Tourism Board) and Graham Richards (Poole Tourism Board): Promoting Sports Tourism Oskar Hinteregger (Austrian National Tourist Office): Innovations in destination marketing and advertising Su Brown-Kenna (New Mind): Innovations in Destination Management Systems Dimitrios Buhalis (BU): Marketing Destinations through Technology
17:15-17:30 Open Discussion and conclusions
17: 30-18: 30 Light Buffet and networking
Click here for the final delegate list Click here for notes from the event PHOTOS
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