Tourism Society Virtual Think Tank

Friday July 17, 2020

TS Weekly Think Tank, Thursday 16 July 

The Hospitality Sector


Peter Ducker FIH


We are all acclimatising to a new world order, and “The New Normal” will quickly become “Normal”.Peter looks at the steps businesses are taking to ensure that clients and staff both feel safe in their hands and the challenges and opportunities they are facing.



Chief Executive:  Institute of Hospitality.


Peter studied Hotel Management at Oxford Polytechnic and has worked in Hospitality ever since.  He specialised in Sales and Marketing, and served as a board member of both private and public Hospitality businesses before forming a hotel booking agency, which he managed, developed and successfully sold.  Subsequently  he served as Executive Director of the HBAA  and advised Hotel Companies on sales, marketing and distribution.  


Peter has been a member of the Institute of Hospitality throughout his career, and served on it’s Executive Council from 2010 until taking on the role of Chief Executive in January 2013. 

The Institute of Hospitality is both an educational charity and a membership organisation, promoting quality standards and education in the UK and around the World.  It provides career long support and encourages lifelong learning for Managers and aspiring managers in Hospitality.


Robin Sheppard FTS hons


Robin will be talking about the practical implications of attracting customers back to the hotels and ensuring that it’s still a warm and friendly environment, however, that it will be a slightly clinical atmosphere in terms of signage and process.  He will also talk about access for the disabled, if appropriate. 


President: Bespoke Hotels


Robin has been an hotelier for 40+ years winning many Hotel/Hotelier of the Year awards. In 2000 he co-founded Bespoke Hotels which has grown into the UK's largest independent hotel group with over 200 properties, including the multi award winning Hotel Gotham. He has already won the Hotel Catey and then the Oxford Brookes awards for Outstanding Contribution to the Hospitality Industry. Most recently he won the AA Lifetime Achievement Award to the Industry. He is also the Governments's Hospitality Sector Champion for Disabled People. 


His greatest achievement, though, as been to fight back from GBS, a totally paralysing illness. His slow recovery inspired him to launch the in conjunction with RIBA encouraging better design and empathy from architects, interior designers and hospitality professionals alike.



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