Keynote Speaker Announced For Tourism Symposium

Thursday June 02, 2016



June 2016, London UK

Andrew Lovett, CEO, Black Country Living Museum, will deliver the keynote address at the Tourism Symposium on Tuesday 7 June in Birmingham. He has 20 years senior-level experience; working in the museums, leisure, arts, heritage and protected landscape sectors. 

The Symposium will bring together over 100 leading tourism professionals debating topics around the theme, ‘The Business of Tourism – What are the new drivers for tourism today?’

Sessions on wide-ranging topics across the industry will include an insight into how customers choose the destination to visit, what makes a successful business destination and whether festivals drive extra visitors to a destination. The impact of film and television on visitor numbers, plus lessons to be learnt from international angles - highlighting case studies from Namibia and Saudi Arabia - are also on the agenda.

Future tourism opportunities will also be debated including whether tourism businesses are making the most of cultural tourism and how the concept has changed.

Hayley Beer-Gamage, Chairman of the Tourism Society said: “It’s great news that Andrew Lovett has agreed to deliver the keynote speech at the Symposium, his wealth of experience in various sectors of the tourism industry will set the scene for what promises to be a most informative day of business sessions.”

Andrew Lovett joins a stellar line-up of speakers at the Tourism Symposium which will run over two days, 6/7 June.

A few tickets to the two-day symposium are still available:

  • Tourism Society members £149
  • Non-members £169
  • Students £55 (Tuesday session only)

For details or to book visit:

The Symposium is arranged by The Tourism Society and sponsored by Arts Council England with support from Birmingham Airport, Apogee Managed Services, made and University College Birmingham.