New Speakers Added To Tourism Symposium In June

Saturday April 09, 2016



April 2016, London UK

New speakers have been announced for the annual Tourism Symposium taking place in Birmingham on 6 & 7 June 2016. Alison Clark, National Director, Combined Arts, Arts Council England; Chris Foy, Head of Business Visits and Events, VisitBritain and Claudia Unger Corporate Travel Knowledgist and Author will be joining the prestigious line-up of confirmed names.

The Symposium will bring together more than 200 leading tourism professionals debating topics around the theme, ‘The Business of Tourism – What are the new drivers for tourism today?’

On the Monday, Birmingham’s culture, industry and film tourism will be showcased during a choice of three walking study tours. TV and film fans can visit iconic locations from shows including Crossroads, Hustle and The Game. Planned stops include the 'Imperial Hotel' from Dancing on the Edge and the 'Office of TO-20' from Line of Duty.

Other walking tours will visit the Staffordshire Hoard, the largest collection of Anglo Saxon gold and silver ever found, the award winning Library of Birmingham, the largest public library in the UK and Birmingham’s Coffin Works a 15 year project to create an interactive museum within the city’s Jewellery Quarter.

Day two will move to University College Birmingham, for a full day of presentations, panel discussions, case studies and opportunities for networking.

Topics to be covered include:

  • Attracting visitors through retail
  • Embracing cultural tourism
  • Business tourism
  • New opportunities e.g. volunteering, wellness, new sports
  • News ways to market e.g. gamification

Confirmed speakers to date include:

  • David Massingham, Co-Artistic Director International Dance Festival Birmingham 2016
  • Caroline Norbury MBE, CEO Creative England
  • Ken Robinson CBE FTS
  • Martin Green CEO and Director, Hull City of Culture 2017
  • Julia Amour, Director Festivals Edinburgh
  • Anita Bhalla, Chair of the Creative City Partnership
  • Anni Hood, CEO Wellness Business Consultancy
  • Heather Niven, Head of Science City, York
  • John Gallery FTS – Great Potential
  • Alison Clark, National Director Combined Arts, Arts Council England
  • Chris Foy, Head of Business Visits and Events, VisitBritain
  • Claudia Unger, Corporate Travel Knowledgist and Author

“ We are delighted to have such a prestigious group of speakers and will be announcing more over the coming weeks. We are also grateful to have the support of Arts Council England in what promises to be an unmissable event for anyone interested in the tourism industry,” said Greg Yeoman, Executive Director Tourism Society.

Tickets to the two-day symposium are now available

  • Tourism Society members £149
  • Non-members £169
  • Students £55 (Tuesday session only)

Preferential rates for accommodation are also available to attendees. For details or to book visit:

The Symposium is arranged by The Tourism Society with additional support being provided by Arts Council England, Birmingham Airport and Apogee Managed Services.