‘Team London’ receive Tourism Society Award

Wednesday March 29, 2017

On 29th March, on the occasion of the Tourism Society Annual Dinner, Tourism Society members and their guests applauded enthusiastically as The Tourism Society Award was presented to Team London in recognition of the London Ambassadors Programme’s achievements in building a successful volunteering legacy from hosting the 2012 Games.

The Award was presented by Tourism Society President Lord Thurso FTS, and was collected by Matthew Ryder, Deputy Mayor for Social Integration, Social Mobility and Community Engagement.

On receiving the award, Ryder (pictured left with Lord Thurso FTS) commented: “It is little wonder that millions of tourists flock to London every year – we are a world leader for culture, food, sport, and more besides. Our Team London Ambassadors programme is a great way for visitors to the capital to discover what our city has to offer. Every summer, the Ambassadors take to the streets to welcome visitors to our great city and reinforce the message that London is open to everyone. They also show that, by volunteering, we can strengthen our social fabric and tighten bonds with fellow citizens from different backgrounds and communities. Sadiq Khan has made London's culture and improving social integration key priorities. He also pledged to be the most business-friendly Mayor this city has ever had – and London's tourism industry showcases all of this. On behalf of the hard work and dedication of the Team London Ambassadors, I’m delighted to receive this year’s Tourism Society Award.”


Guest dinner speaker Nicholas Petrovic, Chief Executive at Eurostar International. With 15% of their traffic coming from outside Europe he spoke about the importance of Europe seeing itself as one destination, with the physical link of the Eurostar tunnel remaining long after the completion of the Brexit negotiations. He also stressed the increasing value of investing in the quality of the product to create demand. Bigger, better trains, with interior design by Pininfarina, and clever use of social media to develop offers and appeal to a new, younger market, have boosted the train company’s performance.

Commenting on the evening, Tourism Society Chairman Hayley Beer-Gamage FTS said: “This has been a hugely enjoyable evening with a fantastic turnout of Tourism Society members and guests. Nicolas Petrovic’s speech and the questions that followed were extremely interesting. I was very pleased, too, to see ‘Team London’ pick up The Tourism Society Award – as a showcase for providing opportunities for people to get involved in large tourism events long after its inception, the London Ambassadors Programme has been excellent.”

The Tourism Society dinner was sponsored by