Monday May 19, 2014
CULTURAL TOURISM CAN BOOST ECONOMIC GROWTH
Review identifies opportunities and challenges
Work is nearing completion on a major Think Tank Paper, commissioned by the Tourism Society, on how Britain’s cultural attractions and events can generate vast sums from tourists, benefitting both national and local economies. The findings will be presented at the Society’s Tourism Symposium being held in Liverpool on 3 June as part of the city’s International Festival of Business.
Government agency VisitBritain estimates that a staggering £6.8 billion is spent by inbound visitors on culture and heritage tourism which represents some 33 per cent of total spend. VisitEngland, the organisation responsible for promoting England within the domestic market, has recognised the importance of cultural tourism and is forging closer links with Arts Council to deliver more effective results in this area through a collaborative approach.
The author of the Think Tank Paper, Ken Robinson CBE, a Board Director of the Tourism Society, will present the findings at a session at the Symposium appropriately entitled, ‘Mr Blue Sky’. He will then join a panel of distinguished speakers who will discuss the points raised by the Paper. The panel will be chaired by Deidre Wells OBE, CEO, UKinbound and includes Claire McColgan MBE, Director of Culture, Liverpool City Council; Jon Pywell, Assistant Head of Service City Culture and Hull City of Culture 2017 Lead and Dr Beatriz Garcia, Head of Research, Institute of Cultural Capital, University of Liverpool.
Sandra Matthews-Marsh, Chairman of the Tourism Society said: "We wanted this event to "walk the talk" of partnership and collaboration. It is very satisfying to see some of Britain's leading practitioners from the arts and tourism coming together to discuss the way forward.
“Through the patronage of the Arts Council England and VisitEngland and supported by The Department of Culture Media and Sport and VisitBritain, we have been able to stimulate not only the first meeting of the Cultural Destinations who have been awarded funding from a £3m pot but also a day long programme of leading speakers against the backcloth of Liverpool, a great arts and cultural destination.
“Right at the heart of this international business conference, the business and other benefits of arts and tourism is high on the Government's agenda with its ability to create jobs and ambitious career paths for young people and also cement distinctive brand values for destinations."
For further information and images, please contact:
T: 07767 491817
Blanche Fitzgerald on 0207 269 9693 or 0207 269 9693
Symposium Speakers and Chair:
The Symposium (3 June) is being held at the Merseyside Maritime Museum, Albert Dock, Liverpool, L3 4AQ