Tourism Society welcomes new VisitBritain CEO

Thursday July 24, 2014

Tourism Society welcomes new VisitBritain CEO

The Tourism Society welcomes the announcement today of VisitBritain’s new Chief Executive.

Commenting on the appointment, Sandra Matthews-Marsh MBE, Chairman of the Tourism Society, said: "The Tourism Society welcomes the arrival of Sally Balcombe as VisitBritain’s CEO. Her wide experience of tourism strategy across the various industry sectors will be extremely valuable. Also, and most importantly, her track record in the area of digital marketing will prove to be a real asset in today's fast-paced international tourism marketplace."

Matthews-Marsh added: “The Tourism Society looks forward to working with Sally and her team as she takes up her new role.”