London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.
London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners.
We work in partnership with organisations in London and across the world to deliver our purpose and mission.
London & Partners was created in order to bring together the remits of the capital's promotional agencies: Think London, Study London and Visit London. The aim is to create one single promotional company for London that can speak with one voice and mission to all audiences in the UK and internationally.
Our remit is to drive leisure and business visitors as well as bidding to secure major events in London. We can unlock the city for new businesses that want to set up or expand in London and we promote the capital's world class universities to international students.
London & Partners was launched on 1 April 2011.
To attract investment and visitor spend which creates jobs and growth today, and to build London’s international reputation for tomorrow.
To tell London's story brilliantly.